Almond Breeze spends another $3m on ‘Breeze the Day’ campaign
Almond milk brand Almond Breeze has launched an extension of its ‘Breeze the Day’ out-of-home campaign featuring another woman on a swing.
Created by Daylight Agency, the campaign will be broadcast on billboards, in shopping centres and across social.
This year’s Almond Breeze campaign
The initial Breeze of the Day campaign launched in October last year with the tagline ‘Quality almonds are all it takes’.
The new campaign uses the tagline ‘The world’s favourite almond milk brand for taste and quality’.
Almond Breeze’s 2017 campaign
Mike McNulty, country manager of Almond Breeze across Australia and New Zealand, said in a statement: “Australians are embracing the health benefits of almond milk and the growing success of our brand in this space has been the strategic integration of advertising, creative, social, digital and public relations initiatives.
“The marketing dollar goes further when a clever creative campaign is supported by targeted and ongoing public relations activities. With both tools at play brand awareness becomes memorable and more meaningful to the consumer and that’s where brand loyalty is built.”
Chris Gray, MD of Daylight Agency, added: “To know our creative and strategic advice has led to a sales increase of 200% on last year’s figures is incredibly satisfying for us. That’s a real win for our team and reinforces the Daylight offering of having a range of integrated communication capabilities under the one roof.”
Credits:
- Client: Blue Diamond Growers
- Michael McNulty, Country Manager Australia and New Zealand, Almond Breeze
- Agency: DAYLIGHT Agency
- Executive Creative Directors: Chris Mitchell and Geoff Corbett
- Account Team: Emma Catchpole, Niamh Hamill and Harriet Hall
- Photographer: Wendell Teodoro
- Retouching: Ted Blore, AdMagic
- Digital and Social: DAYLIGHT Agency
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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